Sunday, November 30, 2014

Copyright Infringement through Social Media

 What are Protected from Copyright Infringement 
            The following are protected by our Intellectual Property Law against Copyright Infringement from the moment of their creation[1], during the life of the author and 50 years after his death except for: work of applied art (25 years from the date of making)[2], performances not incorporated in recordings (50 years from the end of the year the performance took place), sound or image and sound recordings and for performances incorporated therein (50 years from the end of the year the performance took place) and broadcasts (20 years after the broadcast took place)
1.      Literary and Artistic Works[3]
a.       Books, pamphlets, articles and other writings
b.      Periodicals and newspapers
c.       Lectures, sermons, addresses, dissertations prepared for oral  delivery, whether or not reduced in writing or other material form
d.      Letters
e.       Dramatic or dramatico-musica
f.       Compositions choreographic works or entertainment in dumb shows
g.      Musical compositions, with or without words
h.      Works of drawing, painting, architecture, sculpture, engraving, lithography or other works of art models or designs for works of art
i.        Original ornamental designs or models for articles of manufacture, whether or not registrable as an industrial design, and other works of applied art
j.        Illustrations, maps, plans, sketches, charts and three-dimensional  works relative to geography, topography, architecture or science
k.      Drawings or plastic works of a scientific or technical character
l.        Photographic works
m.    Audiovisual works and cinematographic works and works produced by a process analogous to cinematography or any process for making audio-visual recordings
n.      Pictorial illustrations and advertisements
o.      Computer programs
p.      Other literary, scholarly, scientific and artistic works
2.      Derivative Works [4]
a.       Dramatizations, translations, adaptations, abridgments, arrangements, and other alterations of literary or artistic works
b.      Collections of literary, scholarly or artistic works, and compilations of data and other materials which are original by reason of the selection or coordination or arrangement of their contents
3.      Works of the Government [5]
a.       Speeches
b.      Lectures
c.       Sermons
d.      Addresses
e.       Dissertations
4.      Work of Architecture[6]
5.      Performance[7]
6.      Sounds Recordings[8]
Exclusions from Copyright Infringement
            Copyright protection shall not extend to the following:[9]
1.      Idea, procedure, system, method or operation, concept, principle, discovery or mere data as such, even if they are expressed, explained, illustrated or embodied in a work
2.      news of the day
3.      other miscellaneous facts having the character of mere items of press information
4.      any official text of a legislative, administrative or legal nature, as well as any official translation thereof
Limitations on Copyright
            Based on the “Doctrine of Fair Use” under Sec. 185, “the fair use of a copyrighted work for criticism, comment, news reporting, teaching including limited number of copies for classroom use, scholarship, research, and similar purposes is not an infringement of copyright.[10]  It also covers decompilation or the reproduction of the code and translation of the forms of a computer program to achieve the interoperability of an independently created computer program with other programs may also constitute fair use under the criteria established by this section, to the extent that such decompilation is done for the purpose of obtaining the information necessary to achieve such interoperability.”[11]    

            Libraries or archives whose activities are not for profit can also make a limited number of copies for fragile works, isolated articles for expedient purposes and for preservation when the copy is no longer available with the publisher.

            When authorized by the owner, 1 back-up copy of a computer program can also be made if necessary for use of the computer program and archival purposes.

             
Lack of Definition of Copyright Infringement
            Our Intellectual Property Laws does not define what copyright infringement.  It only defines who is liable for infringement under Sec. 216.  Copyright infringement is so broad that it includes any violations of rights granted under the law.  Violations are committed when you use the right for your own without the permission of the copyright owner.
Rights Granted
            Rights granted to the copyright owner includes:
1.      Copyright or economic right[12]
a.       Reproduction
b.      Dramatization, translation, adaptation, abridgment, arrangement or other transformation
c.       First public distribution
d.      Rental
e.       Public display
f.       Public performance
g.      Other communication to the public[13]
2.      Moral Rights
a.       Attribution requirement (which lasts forever[14])
b.      Make any alterations prior to or withhold his work from publication
c.       Object to any distortion, mutilation or other modification of, or other derogatory action against his work
d.      Restrain the use of his name restrain the use of his name with respect to any work not of his own creation or in a distorted version
Social Media
According to the Merriam-Webster Dictionary, social media are forms of electronic communication through which users create online communities to share information, ideas, personal messages, and other content. 
How I Use Social Media
I would classify myself as an active user of social media.  I have several social blogs with different niches.  I make use of content sharing sites such as: Scribd, SlideShare, Facebook, Linked In, Tumblr, Plurk, Twitter, Dropbox and Google+.  I made use of photo sharing sites such as Pinterest and Instagram. I use bookmarking sites such as: StumbleUpon, Delicious and Digg.  I use video sharing sites such as: YouTube, Vimeo and Daily Motion.  I also engage in internet forums such as: Girl Talk, Pinoy Money Talk, Pinoy Exchange and Philmug.  I also use geo-location social media such as Swarm and Foursquare.  I use instant messaging apps such as: Viber and Line.  I also post reviews and ratings on Tripadvisor. 
Social Media a Medium for Copyright Infringement
Social makes it easier to communicate and disseminate copyrighted works to the public in whatever data type: content or words, video, music and image.  You can simply upload documents on Scribd and presentation slides on SlideShare.  You can easier post statuses and share on Facebook, Linked In, Plurk on Google+.  You can simply reblog on Tumblr or Retweet in Tweeter.  You can simply share any file in massive sizes through Dropbox with its cloud technology.  You can easily repin images on Pinterest or regram on Instagram.  You can upload videos on YouTube, Vimeo and Daily Motion.[15] 
Intellectual Property Law Stifling Social Media Usage
While the passing of information is fast, easy and limitless through social media, the lack of definition of copyright infringement and its broad coverage stifles social media usage.  In fact, it makes it impossible for an average social media to avoid committing any acts of copyright infringement. 
Social Media Behaviors that Lead to Copyright Infringements
            Not all social media users are aware that they are already committing copyright infringements.  If you observe policies of social media such as Twitter[16] and Facebook[17], they hold the user liable for any content that they are sharing as they are the source of authority.  If a social media user is not cautious, it could lead to certain liabilities.
I’ve been observing my social media behavior and these are the copyright infringements which I could have possibly committed.  All of which involves a clear communication to the public and reproduction.
First, I tend to share online viral articles, collaged images and infographics on Facebook, Linked In, Tumblr, Plurk, Twitter, Tumblr and Google+ that includes quotes from movies, books and scripts, video remixes with background copyrighted music and copyrighted movie and television scenes and clippings and Filipino amateur singers singing in a mall karaoke of copyrighted songs and copyrighted photographs by amateur and professional photographs.  Mere liking in Facebook, actually allows my friend to see it.  Sometimes, it is also involuntary such as the time when my accounts were sending spam messages to others without me knowing. 
Second, I make video blog or vlog about my concert experiences or capture my activities and add my favorite songs as background and upload them on YouTube, Vimeo and Daily Motion.  I also watch
Third, I use memes or movie gifs and include them on my blog articles. 
            Fourth, I love to repin on Pinterest the photos taken by others or regram them on Instragram.
            Fifth, I download from Scribd, Dropbox, 4shared and Utorrent.
            Sixth, using copyrighted images such as cartoon characters as avatars on internet forums and social networking sites. 
            Seventh, I don’t have control over the ads that appear on my social blogs.  It can contain copyrighted music and images that is communicated to my readers.
Solution to Avoid Copyright Infringement
            We really have no choice but to accept our restrictive laws.  It is better to adopt safety measures to avoid the possible commission of copyright infringement as we can’t always rely on the Doctrine of Fair Use to save as in case of suit.
            The most basic solution is to avoid making unnecessary disclosures.  Think before you share.  If you won’t gain anything from it, better not do it.
            For bloggers like me, it’s best to verify what is authorized to be posted with the author or event organizers.  If you’re blogging about actual experience, this tends to be difficult.  But, if you’re invited to cover an event, this is very easy to do.  In fact, it’s highly encourages by their public relations officer.  You can also make use of press released information which is excluded from copyright protection. 
            I also had a blogger friend who was sued for a comment posted on his site which he refused to take down.  For now, the Philippine Court does not consider comments as being published by the blogger and the case was dismissed for lack of probably cause.  I’d still suggest that it is best to filter our comment contents published on our sites as it may also contain copyrighted materials which could be attributed to us.
            Also read social media policies prior to use just so you know the extent of your liability.
            Select and use those with Creative Commons License applicable to your case.  I highly recommend those with Attribution-ShareAlike (CC BY-SA) so you are free to share or adapt (remix and transform) for any purpose even commercially as long as you give attribution to the creator and grant the same license.[18]  You can also use the music offered by YouTube on its Audio Library which are free as background. 
            Never ever think that an attribution is sufficient, always ask for the permission of the author or creator. 
            Be aware of recent amendments regarding our Intellectual Property Laws as ignorance of the law is not an excuse.
            For photographs, it’s best to upload your own photographs.  But, be careful also not to capture copyrighted works such as works of architecture, drawings, graphic and other information that can’t be disclosed because then you’ll be committing a public display of copyrighted works.


[1] Sec. 172
[2] Sec. 213
[3] Sec. 172
[4] Sec. 173
[5] Sec. 176
[6] Sec. 186
[7] Sec. 203
[8] Sec. 203
[9] Sec. 175
[10] Sec. 185
[11] Sec. 185.1
[12] Sec. 177
[13] Sec. 171
[14] Sec. 198
[15] Sec. 202.9
[16] https://twitter.com/tos
[17] https://www.facebook.com/legal/terms
[18] https://creativecommons.org/licenses/by-sa/3.0/